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World Latest Textile Industry,Garment Industry And Fashion Industry News And Articles
Experience benefits of being Blonde with Natasha Bedingfield
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The
John Frieda team is out to prove that blondes really do have more fun with the
Sheer Blonde Entourage, a series of events and perks available for blondes.
The blonde VIP program begins this March in New York City with a private
performance by Grammy-nominated singer-songwriter and blonde icon Natasha
Bedingfield, who is currently in the studio finalizing tracks for her next
studio album. Open exclusively to blondes, the elite event offers fair-haired
girls the royal treatment, from makeovers at hair stations to complimentary
food and beverages all set to the music of Natasha Bedingfield.
The John Frieda team is inviting blondes to audition to win the chance to
perform on stage with Natasha at a concert on her tour by uploading a video to
YouTube. Natasha will judge submissions and help choose the winner, who will
receive a makeover courtesy of the John Frieda brand and renowned celebrity
stylist Harry Josh before appearing on stage with Natasha during her concert
tour.
WHAT: John Frieda Sheer Blonde Entourage
John Frieda Sheer Blonde Entourage Spotlight Contest
Private Concert with Natasha Bedingfield
WHEN: March 18, 2010
11:00am-2:00pm Complementary Hair Styling
Open to the public
6:00pm-9:00pm Natasha Bedingfield Concert
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Posted On: March 12, 2010
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Technology to help fashion value-chain turn green
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Increasing
pollution from vehicles and industrial units, deforestation, excessive use of
chemicals, plastic, metals and other non-biodegradable material, expanding
landfill sites are leaving devastating impacts on the environment.
This has intensified the need to minimize the environmental damages and make
the earth a better place to live not only for the present generations but also
for the future generations to come.
Fashion Industry is one of the most polluting industries in the world. It is
the second largest water-consumer of all the industries of the world.
An interesting area of research is to emancipate the role of technology
integration in the fashion industry and its contribution in the emergence of
an ethical and green fashion value-chain.
The intervention of green technology in the fashion industry is bringing forth
various aspects such as green material, green design, green manufacturing,
green transportation, green retail, and green post-consumer management and so
on.
These concepts have relevance to various key areas in the fashion value chain
where eco-friendly technology and alternate solutions can replace the
conventional methods.
The coming years are going to witness integration of green technology in
various stages from fibre to fabric, from raw material to the finished fashion
goods.
This will encompass the whole value-chain from across, farming, sourcing,
designing, manufacturing aspects and manufacturer to retailer and finally to
the consumer covering the warehousing, ordering, transportation, retailing,
consuming and post-consumer management.
Click here to read the complete article
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Posted On: March 10, 2010
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Shana Gibson launches ‘I Ride My Own White Horse’ campaign
Shana
Gibson, owner of Modern Cowgirl, wants to inspire girls and women to be
empowered, be their own hero, and save their own day with the launch of
her new White Horse Campaign. Merging the boldness and moxie of the
cowgirl, and the sophistication and style of chic couture, Modern
Cowgirl focuses on celebrating the spirit and strength of the cowgirl
within every woman. Modern Cowgirl is redefining the fantasy of the
cowboy on his white horse with their motto “I Ride my Own White Horse”.
Modern Cowgirl was founded by Shana and opened its virtual doors in
2000. Since then it has evolved from a website offering a variety of
western goods, to an online store where you will find a truly unique
line of apparel and jewelry all designed by Modern Cowgirl. Their
signature "I Ride my Own White Horse" design is featured on a line of
T-shirts, canvas tote bags, handmade notebooks, and necklaces which are
available online.
The White Horse Campaign encourages women to inspire strength in
themselves and each other by sharing their own amazing stories. Modern
Cowgirl wants women to send an email, a post card, draw a picture, or
send a photo of what inspires them. The submissions will be posted on
the Modern Cowgirl website where women everywhere can read them and
draw inspiration from the stories and experiences.
Modern Cowgirl has also just released their new Spring/Summer
collection which includes 13 designs on burnout tee shirts, tank tops,
cotton tees and tote bags. In addition to apparel, Modern Cowgirl has
an extensive line of jewelry from fun smaller pieces, to classic
heirloom designs.
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Posted On: March 06, 2010
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Honour a special bond with Damas’ exclusive Mother’s Day pendant!
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A
mother is that unique individual around whom our lives revolve right from the
moment we are born. It is her encouragement and faith in us that pushes us to
achieve success while silently offering us moral support. Always dependable,
we can turn to her whenever we need comfort.
A matchless love of such caliber deserves a special gift on Mother’s Day, a
day dedicated exclusively to mothers. Celebrated annually on March 21st this
day is the perfect occasion to show your love and indebted gratitude towards
her with a gift honouring the special bond you both share…such as the
exclusive Mother’s Day pendant from Damas, the world renowned jeweler based in
the Middle East.
Damas unfurls a truly emotive offering with its eye-catching butterfly motif
pendant designed in a highly ar-tistic flourish. Crafted in 18k yellow gold
and lined with lustrous mother-of-pearl, representative of a mother herself,
this jewel is richly adorned with a rainbow of gems combining peridots, blue
topaz, amethyst and garnets in various cuts ranging from round and marquise to
pear-shaped to indicate her children – each of them defined by unique
characteristics – yet all of whom are collectively embraced by the powerful
love of their mother, an aspect represented by the glittering presence of
select diamond brilliants. And beautifully inscribed on the wings of the
butterfly in both English and Arabic is the word ‘Mom’. This remarkable pen-dant
is accompanied by a slender 18k yellow gold chain and is priced at just AED
1990.
Tamjid Abdullah, Deputy Managing Director, Damas Jewellery commented, “A
Mother is that special per-son in one’s life whose silent presence, selfless
love and untiring efforts nurture our growth and success. Each of us is
forever deeply indebted to her and in fact her love can never be paid back. A
special day dedicated to the timeless and universal concept of motherhood
offers the perfect occasion to display your love with an exclusive Damas
butterfly pendant designed to echo her deepest sentiments.”
Ajay Pandey – GM Category & Marketing Head, said, “A superbly crafted jewel,
the new Damas Mother’s Day pendant is an exuberant and emotive offering that
aptly reflects the overflowing love of a mother to-wards her children as also
the special bond they share. As an international jeweler of repute, Damas
collections are recognized world over for their intricate craftsmanship and
beauty. This ensures that one can confidently select a gift as it is sure to
be cherished.”
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Posted On: March 03, 2010
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Manish Arora's love affair with CRYSTALLIZED Swarovski
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As
a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster
Indian fashion, the brand celebrates its longstanding partnership with the
maverick designer Manish Arora with an unveiling of a retrospective: “MANISH
ARORA’S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in
New Delhi. The exposition will showcase iconic haute couture pieces from the
Manish Arora’s national and international runways since 2003 marking the tenth
milestone of international showing from the designer this year.
The retrospective installation will be on display from February 25, 2010–March
04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are
also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the
transfer collection from Manish Arora’s international partnership event with
the brand held in London.
Known for his vivid use of colour in designs that combine contemporary
silhouettes with traditional handcrafted techniques, Manish Arora has gained
worldwide recognition since launching his eponymous label in 1997. The
designer, who first showed at London Fashion Week in 2005 and debuted in Paris
to great acclaim in 2007, has worked creatively and been supported by
Swarovski since the launch of his international career, incorporating
CRYSTALLIZED – Swarovski Elements into all his major collections and creative
partnerships to date. All the CRYSTALLIZED garments carry the “Made with
CRYSTALLIZED – warovski Elements” tag.
“Manish has been a torch bearer from the Indian fashion industry in the
international fashion circuit. We are delighted that the CRYSTALLIZED –
Swarovski Elements team in India and Austria has worked closely over the years
with the designer, to give vision to his creative design brilliance for his
collections. Manish’s creations sparkle distinctively, setting the bar high
for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements
becomes more intense season after season!” says Mr. Sanjay Sharma, country
manager - India for CRYSTALLIZED – Swarovski Elements.
"I have had a long association with CRYSTALLIZED – Swarovski Elements and with
each season we have become creatively more adventurous and ambitious. They
truly understand my vision and have provided me with the best support in
achieving the themes and looks I imagine. Our collaboration over the years has
resulted in some really memorable and spectacular pieces and installations. I
hope we continue to push the envelope and strive to achieve even bigger and
better things in the future" says Manish Arora.
2003-2005: Manish Arora and CRYSTALLIZED – Swarovski Elements courtship begins
with collaborations for his India Fashion Week collections.
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Posted On: February 26, 2010
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Trudy's dedicates fashion show to real women with Real Curves
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Not
every bride is a "perfect 10." In fact, sizes 14 and 16 are the two most
common sizes ordered, according to designers at Enzoani, one of the country's
leading bridal manufacturers. Even in California, where women are seemingly
obsessed with squeezing into their skinny jeans, plus sizes in bridal are
ordered daily. And that's exactly why Trudy's Brides of Campbell, Calif., is
hosting a totally new kind of fashion show - one dedicated to real women with
real curves.
The runway extravaganza will feature Enzoani's "Gorgeous With Curves"
collection, a unique and luxurious line of gowns that specifically flatter
fuller figures. The event will take place March 7, noon, at the Aperture
Studio right next to Trudy's Brides in Campbell's Pruneyard Shopping Center.
Attendees will have the opportunity to try on the gowns they've seen
immediately after the show, plus receive a special incentive to order that
day.
"When it comes to choosing a wedding gown, there are many options for those
ladies who are anything but petite," says Trudy Blechman, the store's owner.
"The fact that most brides aren't fitting into a size 6 is significant because
there's this perception that all the beautiful gowns are for super-slender
ladies. It's just not true, and our fashion show will prove it."
With over 30 years' experience in bridal retail, Trudy has often heard these
customers comment on their sizes and shapes. However, today's fuller-figured
brides simply want to look fantastic - just like anyone else. And yet these
ladies usually assume that their options are limited to modest styles or those
designed to conceal certain aspects of their bodies.
"These women are glowing because they're in love and engaged, and they're
often proud of their figures and self-confident," Trudy says. "What I'm now
hearing is that they don't want to hide behind a ton of material, but show off
their radiant beauty instead. So we've asked Enzoani to present this
collection so that this particular audience can see just how many options they
have. The show should be exciting and different because when was the last time
you saw a fashion show with models who weren't a size 2?"
Read More..
Posted On: February 25, 2010
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Fashion brand Max launches Spring Collection
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Max,
the value fashion brand from the Dubai based Landmark Group, maximizes the
Spring Fashion fervour with the launch of its new ‘Spring Collection 2010’.
The latest spring collection exudes a dash of fun and style with refreshing
colours and patterns.
Beautiful tones of pink, coral, jewel and rich purple are the colours of the
season. Men’s wear collection boasts of uber cool graphics, crisp yarn dyes
and smart formals. The women's wear range consists of exclusive funky
silhouettes and exotic prints in flattering shapes.
The little boys can plug in some fun and adventure with interesting graphics,
prints, cool detailing of cars, badges and animated characters. The little
dolly girls can glam up this season with beautiful floral prints and
delightful pets and imaginary fairies.
The range is perfect for those who want to look fashionable without burning a
hole in their pocket. The collection is available across all Max stores in the
city at Commercial Street, Indiranagar, Oasis Centre in Koramangala and Spar
Hypermarket, Bannerghatta Road.
Max is the leading fashion retail chain offering customers one stop shop for
clothing, accessories and footwear needs for the entire family.Max - a
division of Lifestyle International (P) Ltd. - has pioneered the concept of
‘value fashion retailing’ in the country, thereby offering the value conscious
customer a choice of variety without compromising on the quality.
More Landmark Group News...
More Fashion News - India
More Fashion Company News - India
Posted On: February 23, 2010
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Curve to showcase PUCCA fashions in Los Angeles
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On
the heels of the East Coast unveiling of a specialized apparel collection
inspired by the international character PUCCA during New York Fashion Week,
Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast
launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd.
The PUCCA capsule collection, making its much-anticipated U.S. debut this
month, is based on the character from South Korea who has gained wild
popularity in Europe and Asia.
Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the
red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes,
actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop
singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and
creator/founder of PUCCA.
The PUCCA-inspired apparel includes pieces from noted fashion designers, each
with an eye for flair and creativity, who were chosen by Curve Boutique owner
Nevena Borissova to interpret the character through their own distinct visions
and styles. Comprising the capsule collection are stunning designs from Preen,
Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O
and jewelry by Erickson Beamon.
Curve will showcase the PUCCA fashions exclusively throughout the spring.
Additionally, the designs can be viewed on the PUCCA Facebook page.
Originally introduced online, PUCCA debuted as a series of Flash-animated
shorts produced by VOOZ and quickly became a true cultural phenomenon. Known
for its “silent comedy” factor, PUCCA creates humor with almost no spoken
words mixed with a strong universal theme of love.
Read More..
Posted On: February 22, 2010
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New babyGap 1969 denim line is all about fit & fabric
Gap
introduced its newest collection of 1969 Premium Denim made especially
for babyGap. Designed with a brand new, lightweight premium denim, the
collection features Gap's iconic pieces specifically for babies 0-24
months. Completely re-engineered from fit and design to fabric, the new
collection offers the most comfortable, snuggly-soft denim, giving
babies a fashionable edge while offering comfort and full range of
movement.
Key pieces from the babyGap 1969 Premium Denim collection include a
5-pocket jean with traditional styling for baby boy, a unisex overall
and a skirtall for baby girl. Other classic items include denim jackets
for baby boy and baby girl, and a balloon pant and romper for baby
girl, and respectively. To mix and match with the new denim, Gap is
also introducing a variety of classic, clean pieces with detailing
including a white oxford bodysuit, knit pocket-t bodysuit and chambray
bodysuit.
"We are extremely excited about this new 1969 Premium Denim collection
for babyGap, which merges an emotional feel with a practical touch,"
said Pam Wallack, president of babyGap, GapKids and GapMaternity. "This
collection is all about the fit and fabric. Our team spent a great deal
of time to get the pieces just right and the result is a premium denim
that is so soft it doesn't require lining and a fit that complements
all of baby's ages and stages."
While the new collection is making its debut in stores nationwide and
at gap.com, babyGap will continue to introduce a mix of core and
fashion pieces each season. By fall, the complete babyGap 1969 Premium
Denim Collection will be available. Additionally, a collection of 1969
Premium Denim for toddler and kids will be introduced this fall, making
a seamless transition from baby to kids to adult with the 1969
collection.
Read More..
Posted On: February 11, 2010
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Canadian Cassie as Rockport Brand Ambassador
The
Rockport Company proudly announces that it has partnered with Olympic
and World Champion gold medalist and former Canadian Women’s Hockey
captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be
featured in a multiplatform marketing campaign that encompasses
advertising, grassroots, public relations, Internet, and in-store
initiatives that will launch in February. In connection with
Cassie’s ambassadorship, Rockport will launch a limited edition women’s
Lorraine rain boot that will be available at retail in Canada and
online in the United States. To support the launch, Cassie
Campbell-Pascall will be making a public appearance on Friday, February
19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville
Street, Vancouver, BC V6H 314. Rockport will be producing
over 2,000 pairs of the all-white Lorraine rain boot with Canadian
maple leaf detailing, 1,500 pairs of which will be numbered. The
limited edition Lorraine rain boot offers impeccable functionality with
its waterproof, patent leather construction and patented rubber outsole
crafted with non-slip technology. The adidas adiPrene
technology within offers shock-absorption and cushioning in the sole
for ultimate walking comfort, and the fabric lining with AGION
Anti-Microbial Agent means that the boot can be worn with or without
socks for convenience. In addition to all of this, the imported boot
also boasts a uniquely feminine aesthetic, coming in a zippered
silhouette that accommodates most calf sizes and constructed with a
fashionable platform wedge heel that offers the perfect amount of
height. “We are very excited to partner with Cassie
Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says
Haysun Hahn, head of the Women’s Business Unit at The Rockport Company.
“The limited edition Lorraine rain boot is the perfect way to pay
homage to Canada and we are excited to offer a product that is stylish
yet incredibly comfortable for all day wear and protection from the
rain.”
Read More..
Posted On: February 10, 2010
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