World Latest Textile Industry,Garment Industry And Fashion Industry News And Articles


Experience benefits of being Blonde with Natasha Bedingfield

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The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages all set to the music of Natasha Bedingfield.

The John Frieda team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.

WHAT: John Frieda Sheer Blonde Entourage
John Frieda Sheer Blonde Entourage Spotlight Contest
Private Concert with Natasha Bedingfield

WHEN: March 18, 2010
11:00am-2:00pm Complementary Hair Styling
Open to the public
6:00pm-9:00pm Natasha Bedingfield Concert

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Technology to help fashion value-chain turn green

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Increasing pollution from vehicles and industrial units, deforestation, excessive use of chemicals, plastic, metals and other non-biodegradable material, expanding landfill sites are leaving devastating impacts on the environment.

This has intensified the need to minimize the environmental damages and make the earth a better place to live not only for the present generations but also for the future generations to come.

Fashion Industry is one of the most polluting industries in the world. It is the second largest water-consumer of all the industries of the world.

An interesting area of research is to emancipate the role of technology integration in the fashion industry and its contribution in the emergence of an ethical and green fashion value-chain.

The intervention of green technology in the fashion industry is bringing forth various aspects such as green material, green design, green manufacturing, green transportation, green retail, and green post-consumer management and so on.

These concepts have relevance to various key areas in the fashion value chain where eco-friendly technology and alternate solutions can replace the conventional methods.

The coming years are going to witness integration of green technology in various stages from fibre to fabric, from raw material to the finished fashion goods.

This will encompass the whole value-chain from across, farming, sourcing, designing, manufacturing aspects and manufacturer to retailer and finally to the consumer covering the warehousing, ordering, transportation, retailing, consuming and post-consumer management.

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Shana Gibson launches ‘I Ride My Own White Horse’ campaign


Shana Gibson, owner of Modern Cowgirl, wants to inspire girls and women to be empowered, be their own hero, and save their own day with the launch of her new White Horse Campaign. Merging the boldness and moxie of the cowgirl, and the sophistication and style of chic couture, Modern Cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman. Modern Cowgirl is redefining the fantasy of the cowboy on his white horse with their motto “I Ride my Own White Horse”.

Modern Cowgirl was founded by Shana and opened its virtual doors in 2000. Since then it has evolved from a website offering a variety of western goods, to an online store where you will find a truly unique line of apparel and jewelry all designed by Modern Cowgirl. Their signature "I Ride my Own White Horse" design is featured on a line of T-shirts, canvas tote bags, handmade notebooks, and necklaces which are available online.

The White Horse Campaign encourages women to inspire strength in themselves and each other by sharing their own amazing stories. Modern Cowgirl wants women to send an email, a post card, draw a picture, or send a photo of what inspires them. The submissions will be posted on the Modern Cowgirl website where women everywhere can read them and draw inspiration from the stories and experiences.

Modern Cowgirl has also just released their new Spring/Summer collection which includes 13 designs on burnout tee shirts, tank tops, cotton tees and tote bags. In addition to apparel, Modern Cowgirl has an extensive line of jewelry from fun smaller pieces, to classic heirloom designs.


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Honour a special bond with Damas’ exclusive Mother’s Day pendant!

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A mother is that unique individual around whom our lives revolve right from the moment we are born. It is her encouragement and faith in us that pushes us to achieve success while silently offering us moral support. Always dependable, we can turn to her whenever we need comfort.

A matchless love of such caliber deserves a special gift on Mother’s Day, a day dedicated exclusively to mothers. Celebrated annually on March 21st this day is the perfect occasion to show your love and indebted gratitude towards her with a gift honouring the special bond you both share…such as the exclusive Mother’s Day pendant from Damas, the world renowned jeweler based in the Middle East.

Damas unfurls a truly emotive offering with its eye-catching butterfly motif pendant designed in a highly ar-tistic flourish. Crafted in 18k yellow gold and lined with lustrous mother-of-pearl, representative of a mother herself, this jewel is richly adorned with a rainbow of gems combining peridots, blue topaz, amethyst and garnets in various cuts ranging from round and marquise to pear-shaped to indicate her children – each of them defined by unique characteristics – yet all of whom are collectively embraced by the powerful love of their mother, an aspect represented by the glittering presence of select diamond brilliants. And beautifully inscribed on the wings of the butterfly in both English and Arabic is the word ‘Mom’. This remarkable pen-dant is accompanied by a slender 18k yellow gold chain and is priced at just AED 1990.

Tamjid Abdullah, Deputy Managing Director, Damas Jewellery commented, “A Mother is that special per-son in one’s life whose silent presence, selfless love and untiring efforts nurture our growth and success. Each of us is forever deeply indebted to her and in fact her love can never be paid back. A special day dedicated to the timeless and universal concept of motherhood offers the perfect occasion to display your love with an exclusive Damas butterfly pendant designed to echo her deepest sentiments.”

Ajay Pandey – GM Category & Marketing Head, said, “A superbly crafted jewel, the new Damas Mother’s Day pendant is an exuberant and emotive offering that aptly reflects the overflowing love of a mother to-wards her children as also the special bond they share. As an international jeweler of repute, Damas collections are recognized world over for their intricate craftsmanship and beauty. This ensures that one can confidently select a gift as it is sure to be cherished.”

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Manish Arora's love affair with CRYSTALLIZED Swarovski

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As a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster Indian fashion, the brand celebrates its longstanding partnership with the maverick designer Manish Arora with an unveiling of a retrospective: “MANISH ARORA’S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in New Delhi. The exposition will showcase iconic haute couture pieces from the Manish Arora’s national and international runways since 2003 marking the tenth milestone of international showing from the designer this year.

The retrospective installation will be on display from February 25, 2010–March 04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the transfer collection from Manish Arora’s international partnership event with the brand held in London.

Known for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively and been supported by Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections and creative partnerships to date. All the CRYSTALLIZED garments carry the “Made with CRYSTALLIZED – warovski Elements” tag.

“Manish has been a torch bearer from the Indian fashion industry in the international fashion circuit. We are delighted that the CRYSTALLIZED – Swarovski Elements team in India and Austria has worked closely over the years with the designer, to give vision to his creative design brilliance for his collections. Manish’s creations sparkle distinctively, setting the bar high for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements becomes more intense season after season!” says Mr. Sanjay Sharma, country manager - India for CRYSTALLIZED – Swarovski Elements.

"I have had a long association with CRYSTALLIZED – Swarovski Elements and with each season we have become creatively more adventurous and ambitious. They truly understand my vision and have provided me with the best support in achieving the themes and looks I imagine. Our collaboration over the years has resulted in some really memorable and spectacular pieces and installations. I hope we continue to push the envelope and strive to achieve even bigger and better things in the future" says Manish Arora.

2003-2005: Manish Arora and CRYSTALLIZED – Swarovski Elements courtship begins with collaborations for his India Fashion Week collections.

 

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Trudy's dedicates fashion show to real women with Real Curves

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Not every bride is a "perfect 10." In fact, sizes 14 and 16 are the two most common sizes ordered, according to designers at Enzoani, one of the country's leading bridal manufacturers. Even in California, where women are seemingly obsessed with squeezing into their skinny jeans, plus sizes in bridal are ordered daily. And that's exactly why Trudy's Brides of Campbell, Calif., is hosting a totally new kind of fashion show - one dedicated to real women with real curves.

The runway extravaganza will feature Enzoani's "Gorgeous With Curves" collection, a unique and luxurious line of gowns that specifically flatter fuller figures. The event will take place March 7, noon, at the Aperture Studio right next to Trudy's Brides in Campbell's Pruneyard Shopping Center. Attendees will have the opportunity to try on the gowns they've seen immediately after the show, plus receive a special incentive to order that day.

"When it comes to choosing a wedding gown, there are many options for those ladies who are anything but petite," says Trudy Blechman, the store's owner. "The fact that most brides aren't fitting into a size 6 is significant because there's this perception that all the beautiful gowns are for super-slender ladies. It's just not true, and our fashion show will prove it."

With over 30 years' experience in bridal retail, Trudy has often heard these customers comment on their sizes and shapes. However, today's fuller-figured brides simply want to look fantastic - just like anyone else. And yet these ladies usually assume that their options are limited to modest styles or those designed to conceal certain aspects of their bodies.

"These women are glowing because they're in love and engaged, and they're often proud of their figures and self-confident," Trudy says. "What I'm now hearing is that they don't want to hide behind a ton of material, but show off their radiant beauty instead. So we've asked Enzoani to present this collection so that this particular audience can see just how many options they have. The show should be exciting and different because when was the last time you saw a fashion show with models who weren't a size 2?"

 

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Fashion brand Max launches Spring Collection

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Max, the value fashion brand from the Dubai based Landmark Group, maximizes the Spring Fashion fervour with the launch of its new ‘Spring Collection 2010’. The latest spring collection exudes a dash of fun and style with refreshing colours and patterns.

Beautiful tones of pink, coral, jewel and rich purple are the colours of the season. Men’s wear collection boasts of uber cool graphics, crisp yarn dyes and smart formals. The women's wear range consists of exclusive funky silhouettes and exotic prints in flattering shapes.

The little boys can plug in some fun and adventure with interesting graphics, prints, cool detailing of cars, badges and animated characters. The little dolly girls can glam up this season with beautiful floral prints and delightful pets and imaginary fairies.

The range is perfect for those who want to look fashionable without burning a hole in their pocket. The collection is available across all Max stores in the city at Commercial Street, Indiranagar, Oasis Centre in Koramangala and Spar Hypermarket, Bannerghatta Road.

Max is the leading fashion retail chain offering customers one stop shop for clothing, accessories and footwear needs for the entire family.Max - a division of Lifestyle International (P) Ltd. - has pioneered the concept of ‘value fashion retailing’ in the country, thereby offering the value conscious customer a choice of variety without compromising on the quality.

 

 

 

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Curve to showcase PUCCA fashions in Los Angeles

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On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia.

Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA.

The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to interpret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon.

Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page.

Originally introduced online, PUCCA debuted as a series of Flash-animated shorts produced by VOOZ and quickly became a true cultural phenomenon. Known for its “silent comedy” factor, PUCCA creates humor with almost no spoken words mixed with a strong universal theme of love.

 

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New babyGap 1969 denim line is all about fit & fabric


Gap introduced its newest collection of 1969 Premium Denim made especially for babyGap. Designed with a brand new, lightweight premium denim, the collection features Gap's iconic pieces specifically for babies 0-24 months. Completely re-engineered from fit and design to fabric, the new collection offers the most comfortable, snuggly-soft denim, giving babies a fashionable edge while offering comfort and full range of movement.

Key pieces from the babyGap 1969 Premium Denim collection include a 5-pocket jean with traditional styling for baby boy, a unisex overall and a skirtall for baby girl. Other classic items include denim jackets for baby boy and baby girl, and a balloon pant and romper for baby girl, and respectively. To mix and match with the new denim, Gap is also introducing a variety of classic, clean pieces with detailing including a white oxford bodysuit, knit pocket-t bodysuit and chambray bodysuit.

"We are extremely excited about this new 1969 Premium Denim collection for babyGap, which merges an emotional feel with a practical touch," said Pam Wallack, president of babyGap, GapKids and GapMaternity. "This collection is all about the fit and fabric. Our team spent a great deal of time to get the pieces just right and the result is a premium denim that is so soft it doesn't require lining and a fit that complements all of baby's ages and stages."

While the new collection is making its debut in stores nationwide and at gap.com, babyGap will continue to introduce a mix of core and fashion pieces each season. By fall, the complete babyGap 1969 Premium Denim Collection will be available. Additionally, a collection of 1969 Premium Denim for toddler and kids will be introduced this fall, making a seamless transition from baby to kids to adult with the 1969 collection.




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Canadian Cassie as Rockport Brand Ambassador


The Rockport Company proudly announces that it has partnered with Olympic and World Champion gold medalist and former Canadian Women’s Hockey captain Cassie Campbell-Pascall as a brand ambassador. Cassie will be featured in a multiplatform marketing campaign that encompasses advertising, grassroots, public relations, Internet, and in-store initiatives that will launch in February.

In connection with Cassie’s ambassadorship, Rockport will launch a limited edition women’s Lorraine rain boot that will be available at retail in Canada and online in the United States. To support the launch, Cassie Campbell-Pascall will be making a public appearance on Friday, February 19, 2010 from 3:00pm to 5:00pm at the Ronsons store at 2845 Granville Street, Vancouver, BC V6H 314.

Rockport will be producing over 2,000 pairs of the all-white Lorraine rain boot with Canadian maple leaf detailing, 1,500 pairs of which will be numbered. The limited edition Lorraine rain boot offers impeccable functionality with its waterproof, patent leather construction and patented rubber outsole crafted with non-slip technology.

The adidas adiPrene technology within offers shock-absorption and cushioning in the sole for ultimate walking comfort, and the fabric lining with AGION Anti-Microbial Agent means that the boot can be worn with or without socks for convenience. In addition to all of this, the imported boot also boasts a uniquely feminine aesthetic, coming in a zippered silhouette that accommodates most calf sizes and constructed with a fashionable platform wedge heel that offers the perfect amount of height.

“We are very excited to partner with Cassie Campbell-Pascall for the Canadian-themed Lorraine boot launch,” says Haysun Hahn, head of the Women’s Business Unit at The Rockport Company. “The limited edition Lorraine rain boot is the perfect way to pay homage to Canada and we are excited to offer a product that is stylish yet incredibly comfortable for all day wear and protection from the rain.”


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